Adult content creator Bonnie Blue, whose real name is Tia Billinger, says she held a public auction allowing the highest bidder to choose her newborn’s name — and that the winning bid, £1.2 million (about $1.6 million), landed on the name BetBolt. The announcement has drawn sharp criticism online, including from child protection advocates.
How the “Auction” Reportedly Worked
Blue says she invited fans and members of the public to take part by locating her promotional vehicle, nicknamed the “Bang Bus,” scanning a QR code, and submitting a proposed name along with a monetary bid. She framed the concept with the line: “A stranger got me pregnant, and now a stranger gets to name it.”
According to Blue, the shortlist of top contenders included some unusual entries — among them Top G, Group Project, and Clavicular — before BetBolt ultimately won out with the highest bid.
In a video announcing the result, Blue said: “My auction’s finished, and for £1.2 million my baby is called BetBolt. I’m going to be shouting BetBolt across the playground.”
She Says She Doesn’t Actually Know What BetBolt Is
Despite naming her child after the winning bid, Blue has acknowledged she isn’t entirely sure what BetBolt refers to. Based on available information, BetBolt operates primarily as an online crypto casino and sports betting platform — though Blue herself has expressed uncertainty about the company’s identity and involvement.
“I still don’t know what BetBolt do,” she said. “I’m confused. Should I contact them? Should I say thank you? Are they going to be involved in my baby’s life? Or are they just going to be because my baby is called BetBolt?”
Blue said she planned to attend Westminster Register Office to formally register the name, adding she hoped to hear from BetBolt beforehand: “Hopefully BetBolt reach out today, because I have an appointment tomorrow at Westminster Register Office to officially name my baby.”
The Backlash
The announcement has drawn significant criticism online, with commenters and some child protection advocates raising concerns about commercializing a newborn’s name and identity for publicity and profit. The auction reportedly followed shortly after Blue gave birth, when she said she intended to find ways to capitalize on the public interest surrounding her new motherhood.
Blue has pushed back directly against critics who’ve called the stunt exploitative: “To those that say this is disgusting, or this is rage bait, wouldn’t you for £1.2 million rename your kid? Because I know I would.”
Why the Story Has Taken Off
Part of what’s kept the story spreading is simply how unusual the claim is, combined with Blue’s existing public profile as a controversial figure known for attention-grabbing stunts. With her appointment at Westminster Register Office to formally register the name, the saga looks set to reach its official conclusion soon.
